Saturday, 21 January 2017

How Do I Get Instagram Insights & How Do I Work Out My Engagement Rate?

Recently Instagram made it possible to access, for free, the kind of information about your following and engagement that had previously only been available by paying a third-party application. Do you have access to Instagram Insights? This guide will tell you how to get it and I'll also be publishing a guide to exactly how you can use the information that it provides to grow your Instagram following. I hope you find it helpful, if so, please do leave a comment.

I'll answer any questions in the comments too, don't be shy!

To access the special icon that takes you to your Insights, you need to have set up a Facebook Page. I don't mean, you need to have an account, you actually have to be the administrator of a Facebook Page. Go here for a description of the difference between a Page and a Group.

You can click the menu option along the navigation bar on Facebook to find out what pages you have created and are an admin of. If you haven't created a Page yet, you'll need to. You can set up a Page about anything, but if you are serious about promoting yourself as a blogger or Influencer, it won't hurt to have one dedicated to you. You can invite your real life friends to like the Page and drive more traffic to where you want it, Instagram or your blog or wherever. Facebook Pages can be a little slow to grow - but you don't need to have any followers to access Instagram Insights.

Once you've got the Page set up, head back over to Instagram and connect your Facebook and Instagram accounts. Click the three little dots on the top right of your profile page and scroll down to Account - the option to hook up Facebook to Instagram, turn your account into a 'Business' account and access Insights should be there.

You'll now have a little icon available to you that wasn't there before...

I have no idea why I am a 'Government Official', that clearly needs to change! The other thing that you'll notice is you will now have a little 'Contact' button under your public stats, this is connected to your email and allows brands and fans to get in touch with you on the email you signed up to Instagram with. It's worth making sure it's your current address.

Here are some extra facts about Insights that might help you get started:

  • Insights are only available for images that you post after switching your account over to a business one, you won't be able to access stats from posts prior to that
  • Each section has more information, swipe right to view more on each stat.
  • Insights are also available for individual posts and you'll see a little 'Insights' link under your newly posted photos. What is the difference between Reach and Impressions? It's pretty simple - Reach is how many individuals your image has been seen by, impressions is how many times the image has been seen.
I'll leave you with a little formula you can use to work out your engagement rate. You can use this to work out whether you engagement is going up or down, whether you get more engagement on certain types of posts and you can also use it to pitch yourself to brands, who will be looking for the highest percentage possible!

Engagement (divided by) Reach = %

Here's an example from one of my posts this month -

66 (divided by) 343 = 0.192

0.192 x 100 = 19.2

This shows that 19.2% of the people that saw my post chose to interact with it.

These are really valuable statistics when it comes to brand endorsements. Brands will be looking for you to have an engagement rate of at least 20% to consider you for paid collaborations. Test the water by posting a few images tagging some of your favourite brands and seeing what your engagement rate is like. You'll need to leave the post up a day or so to get a balanced picture.

Pop back sometime, because I've got a post that delves much deeper into using your Insights to grow and develop your following lined up later this week - follow me on Twitter to stay updated :)

Katy x


  1. تعرف الان على اهم المميزات المختلفة من صيانة وايت وستنجهاوس الان فى مصر التى تقوم بتقديم افضل فريق من العملاء المتخصصون من توكيل وستنجهاوس فى مصر , وباقل الاسعار المختلفة الان فى مصر

  2. تعلن شركة مكافحة حشرات بالخبر عن توفير كل المعدات والالات اللازمة للعمل علي التخلص من الحشرات بكل سهولة وسرعه وباقل التكاليف في الممكلة العربية السعودية

  3. الان يمكنك التواصل مع صيانة كاريير التي تتميز بالخبرة والكفائه في اكتشاف الاعطال عند التواصل مع رقم صيانة كاريير الذي يقوم بمتابعة الاعطال واصلاحها فورا .

  4. احصل الان علي خدمات تنظيف موكيت بمكة علي ايدي فريق عمل متخصص في تلك المهام وخاصة في تنظيف موكيت بالبخار بمكة حيث اننا نوفر فريق عمل متخصص ومدرب علي العمل بمواد متخصصة في تنظيف سجاد بمكة باقل الاسعار الان يمكنك العمل علي تنظيف سجاد بالبخار بمكة مع ضمان من شركة العنود باتمام االعمل بكل جوده .

  5. تعرف علي خدمات مكافحة حشرات مع اكبر الشركات في مصر التي تعمل باقل اسعار شركات مكافحة حشرات بمصر عن طريق فريق متخصص ومدرب علي اعمال ابادة حشرات والتخلص منها في اي وقت .

  6. الان يمكنك التواص مع اكبر دار مسنين بمدينة نصر لضمان رعاية المسنين وكبار السن من جميع اعمال الشيخوخه وتوفير اللازم في دار مسنين بالمعادي من خلال خبراء ومرافقين متخصصين في اعمال الرعاية والتي تضمن لكم توفير كل الاحتياجات لكبار السن من خلال دار مسنين بمصر الجديدة تواصل معنا الان للتعرف علي المزيد .

  7. تعمل شركة الحارس الخاص عن توفير اكبر شركه حراسات امنية تقوم بمهام الحماية والتأمين لاهم الشخصيات عن طريق افراد امن مدربة ومؤهلة للتعامل مع الاخطار بكل سهولة ومرونه من خلال شركه امن وحراسة بمصر وتعرف علي المزيد الان .

  8. يمكنك الان الحصول علي افضل انواع قرميد مصنوع من اجود الانواع وباقل الاسعار في شركة قرميد وعوازل المتخصصة في انتاج اجود الانواع .


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